Sunday, January 1, 2012

A Gift to the Media

 

Bi-Weekly Natural Health Newsletter January 2, 2012
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Letter from the Editor

Jon addresses this first newsletter of the new year to all his readers in the media -- and there are many. But even if you are not part of the media, you are welcome to come along for the ride and learn how choices the media makes when reporting on studies can kill you. Not unimportant, I would have to say. (Click here to read article...)

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And now Jon.

Kristen Barron

 
Jon BarronMy New Year's Gift to the Media
by Jon Barron

Four of the last five newsletters I've written have been about fatally flawed studies badly reported on by the media. And in this issue, I could easily have done it yet again (more on that later). Instead, this newsletter is directed to a subset of our subscriber list: the media. Although, I'm never actually quoted by the media -- perhaps because I'm not part of the medical fraternity -- I am, nevertheless, widely read by them. Our subscriber list includes reporters and health editors from large media organizations around the world including Reuters, ABC, NBC, CBS, Fox News, Bloomberg News, the NY Times, the LA Times, The Chicago Sun-Times, and a whole bunch of readers at the India Times. For the media, it would seem my newsletters are the proverbial guilty little pleasure, to be enjoyed but never mentioned.

This newsletter, then, is my gift to all our media subscribers. By the end of this newsletter, I want you to walk away newly outfitted with two fundamental questions that you will henceforth be able to call upon when reporting on future studies.

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